Bowmore Campaign – Timeless
The opportunity
Bowmore – one of the world’s most prestigious whisky brands – wanted to raise the positioning of their key product to appeal to sophisticated, contemporary, culturally engaged markets, whilst increasing their brand’s premium positioning.
Client
Beam Suntory
Our work
• Brand and Experience Design
• Website Design and Build
• Retail Design
• Concept to launch
Our response
We created a visually impactful campaign, working closely with specially commissioned work of Parisian artist Thomas Vanz. Our holistic design approach connected all aspects of the customer journey, from retail and event activations through to a bespoke web experience.
Partnering with our visionary client, we worked closely with digital artist Thomas Vanz to create visual content – by filming inks moving in water, Vanz then digitally layers-up and manipulates using film editing – to create evocative stories.
We created every expression of this campaign, ensuring it forms an integrated, connected approach. We developed diverse physical retail activations, core range product packaging, storytelling with film and social media, as well as an experiential website.
