Ollie Hulme


With a unique passion for studying how the brain and body generate reward, Ollie brings emotion and science together in experience design. A senior researcher in Neuroimaging, Ollie integrates brain scans, physiology and computational models to study how pleasures, motivations, and decisions are determined. A neuro-nonsense skeptic, he creatively mutates ideas from neuroscience to design. Ollie has collaborated with S+CO to develop sensory dining hoods for one of the world’s top innovative chefs.