Connecting brand experiences with one Omnidisciplined team

A joined up approach is critical to any brand, and yet this is often far from a reality.

From their physical spaces to all types of communications, each channel needs to play to their strengths, engaging their audiences appropriately whilst importantly reinforcing a truly distinctive brand personality.

The approach we take, and how we have gone about structuring our team enables us to work in a completely different way, crossing the boundaries common to regular studios, with teams and results being valuably connected.

Digital content created by Brightside Studios working in partnership with Four by Two, photo supplied by CYBG

Adam Storey as Creative Director and Mark Beever as Creative Strategy Director headed up the design and delivery of Studio B while working for Four by Two. Image supplied by CYBG

Our team is made up of a rich and extended range of experiences, comprising creative individuals able to collaborate brilliantly and push ideas in ways that are as broad as they are deep.

Combining industry-leading skills and experience with our unique approach to framing the questions, and developing the process is what means our team's capabilities are truly omni-disciplined.

As creative partners to brands like CYBG, we have developed innovative new customer environments, unique brand experiences and distinctive corporate reports, public campaigns and impactful communications.

Rather than being known for a single area of work, we are trusted for our approach to challenge the norm, and to meet our client's ambitions with big picture thinking and distinctive, valued results.

Whether we are asked to work with a client’s existing creative partners, or manage every element of the creative process ourselves, the approach we take gives wider value.

That value comes from the kind of questions we ask and the new purpose we help define. Because we think across boundaries, we bring different people into the mix, and make valuable new connections which are tangibly evident in the results we are able to generate with our clients.

We are regarded as creative ideas partners by our clients, we are proud that we quickly become an extension of their own team. And that's when we can really start to connect ideas, teams and amazing solutions together.

Adam Storey as Creative Director and Mark Beever as Creative Strategy Director headed up the design and delivery of Studio B while working for Four by Two. Image supplied by CYBG

From leading a first project with CYBG – whilst directors at Four by Two – Adam and Mark developed a new breed of retail banking proposition in the form of Studio B, a space which has gone on to define a game-changing approach for the brand.

Since then, the team at S+CO have created an astoundingly diverse range of brand outputs – from annual report concepts and Capital Markets events through to new ways to engage customers through digital facade messaging.

We love the diversity of project, and our clients appear to enjoy having a team they can trust with anything, regardless of timeframe, scale or channel.

Video credit: CYBG

Our team can shape every single brand channel, each one informed by what makes it distinctive, as well as what makes it connected.

A client project often starts in one area – brand, space or experience – then we build connections with a wider range of brand expression.

Every scale of project has the capacity to shift the game, transforming the way in which we help the brand and their team make great ambitions into reality.

We believe in partnering with clients – regardless of the timeframe of a project, we develop ideas with the long-view in mind.

Adam Storey as Creative Director and Mark Beever as Creative Strategy Director headed up the design and delivery of Studio B while working for Four by Two. Image supplied by CYBG