Hazel - An Urban Haven

The Opportunity

As part of a new development by the Chris Stewart Group in the heart of Glasgow’s city centre, AC by Marriott Hotel needed a distinct brand for their café, bar and restaurant offering, suitable not only to hotel guests but also attracted the wider public, day to night.

Client - Chris Stewart Group and AC by Marriott Hotels


Our Work

• Concept Creation
• Naming
• Brand Identity
• Brand Application Design and Production: Signage, Window Graphics, Wayfinding, Screen Graphics and Menus
• Brand Guidelines
• Concept to Delivery

Our Response

Playing with the juxtaposition of a haven within an urban environment and taking inspiration from the hazel branch in the Glasgow Crest, Glasgow’s gridded street layout and the architectural features of the new building,

Hazel reflects an urban haven mixing organic, natural form with an urban, linear aesthetic.

In collaboration with the design team at Chris Stewart Group and AC by Marriott Hotels, we created a brand for the café, bar and restaurant within their hotel, that had its own personality whilst being sympathetic to the AC by Marriott aesthetic.

The brand also had to reflect the offering and audience, and has been very well received since its opening.