The Gun – Beer Cathedral
The opportunity
The challenge was to imbue a new build site with a strong sense of place, heritage, and a contemporary twist. Building on Spitalfields history for artillery factories and the site of an alehouse from 1731 – the space and proposition needed to be ambitious, exciting, and relevant.
Client
East London Pub Company
Our work
• Architectural and Interior Design
• Brand Design
• Concept to Launch
Our response
In developing a proposition reinforced with a relevant look and feel, we drew together key elements from the history of the site with a location between the financial powerhouse of the City and the multi-cultural creative scene of East London.
Taking reference from the highly engineered firearms the location was famous for – whilst avoiding the obvious visual references – the interior structure and palette was informed by utilitarian beauty and honesty to materials.
We blended this with a warm and inviting feel to create a unique space and customer experience. A towering beer cathedral forms the central bar with a 100 keg backbar spanning three floors, topped with a DJ gantry. Our own team shot bullets into the glass and brass panels that make up the backbar and staircase decorative panels.
