Wheatley Brand & Story
The opportunity
As one of the UK’s largest social housing providers, Wheatley Group wanted to use the redevelopment of its HQ to shift from a corporate identity one more inclusive to their staff and customers – reflecting the people at the heart of what they do.
Client
Wheatley Group
Our work
• Brand Design
• Interior and Exhibition Design
• Concept to implementation
Our response
We developed a fresh identity to build on a central focus of Wheatley Group – making homes and lives better. By introducing the full spectrum of the colour of life, our approach overlays real vibrancy and energy within their new workspace.
We created an identity that would emphasise a sense of diversity and an optimism for life. By combining an impactful approach to colour with a sense of scale in the graphic installations, we referenced the ambition and breadth of the group. Building on the identity, we also brought the Wheatley Story to life as an engaging exhibition at the heart of the ground floor.
