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O2 Arena VIP Lounges

Virgin Money is dedicated to making life brighter. As principle sponsors of London's O2 Arena and Glasgow’s Hydro, this was the ideal moment to build on their purpose, by translating a high-street brand into spaces for an awesome live music experience. 

Work

  • Interior design
  • brand design
  • concept design & implementation

COLLABORATORS

  • ESME MACINTYRE

We created immersive spaces for the brand for their VIP suites at the O2 London, and the Hydro Glasgow. We pushed the visual and physical strengths of this retail brand, creating truly energised and distinctive spaces in high-energy music venues.

our response

We designed every physical and visual touchpoint of the space – based on clear customer journey propositions. We crafted a visionary feel throughout the space, from stellar walls to a bar crafted from the brand pattern, using luxurious materials, dynamic forms and experiential lighting.

We also developed an infinity mirrored capsule for visitors to immerse themselves in a galaxy of stars – creating a space with a truly standout experience. 

The new logo's stacked, architectural form evokes the verticality of the city and the layered stories of the Chambers - a symbol that feels crafted, confident and distinctly Edinburgh

Positioned in reception,
The Mark serves as a focal
point of welcome and storytelling - connecting guests to the volcanic roots beneath their feet and the centuries of life above.

Positioned in reception, The Mark serves as a focal point of welcome and storytelling - connecting guests
to the volcanic roots beneath their feet and the centuries of life above.

Positioned in reception,
The Mark serves as a focal point of welcome and storytelling - connecting guests to the volcanic roots beneath their feet and the centuries of life above.

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