Bowmore Timeless Series
Bowmore — one of the world’s most prestigious single malt whisky houses — wanted to elevate the positioning of its aged whisky collection and reinforce its status within the global luxury spirits market.
Work
- BRAND & Experience design
- website design & build
- retail design
- concept to launch
client
- beam suntory
With the launch of the new Bowmore Timeless Series, the brand sought to appeal to a contemporary and culturally engaged audience through a more immersive and experience-led expression
our response
To launch the new series, we created a visually immersive campaign designed to express the artistry, patience and ritual behind Bowmore’s aged whiskies.
Working in close collaboration with independent French filmmaker and artist Thomas Vanz, we developed a campaign world inspired by the chemistry and movement of whisky making itself.
a cohesive campaign
By filming inks suspended in water and digitally manipulating the reactions through film editing techniques, Vanz created a series of atmospheric visual compositions that captured the depth, complexity and evolution of the spirit over time.
We then translated this creative vision into a connected brand experience across every touchpoint. From physical retail activations and experiential installations to packaging, film content, social media and a bespoke digital experience, we created an integrated campaign ecosystem designed to immerse audiences in the world of Bowmore Timeless.
a contemporary expression
The result was a bold and contemporary expression of the Bowmore brand — balancing heritage and craftsmanship with a more modern, culturally engaged luxury audience.
