The brand partnership between Bowmore and Aston Martin builds on their shared values of prestige, craftsmanship, art, and the qualities brought by time. For the launch of this collaboration, they needed a digital showcase of the brands’ story to engage customers in the Global Travel Retail marketplace.
Work
- DESIGN & development
- website design & build
- concept to Launch
COLLABORATORS
- more yum
We articulated the story of this brand partnership by creating a narrative-driven website carefully linking Bowmore’s beautiful whisky expressions with Aston Martin’s luxurious cars
our response
Working with Aston Martin’s own illustrations of three hero cars, we articulated their connection with three whisky expressions, bringing this to life through a bespoke interactive website.
digital design
To highlight the different aspects of the car and bottle pairing, we worked with developers to create a horizontal scrolling experience, leveraging different animation effects such as parallax, colour transitions and scrollTriggers.
Designed for use on all devices, we also gave focus to its use on iPads – to engage customers in fresh ways at physical retail concessions in airports.
a seamless experience
The result was a seamless digital experience highlighting the intricate bottle designs and the characteristics of each whisky to bring the collaboration to life for the global travel retail marketplace.
