Monachyle Mhor
The Opportunity
A family-run hotel, restaurant and farm set between loch and glen in Balquhidder, Perthshire, Monachyle Mhor had become a word-of-mouth favourite for its food, warmth and eccentric charm. Since the current owner took the helm in 2005, the business has grown with new ventures including bakery Mhor Bread, motel Mhor 84 and a retail offering Mhor In Store. This brought an opportunity to refine the brand - not reinvent it - creating coherence across the collection and expressing the family’s vibrant offering with greater confidence.
Client
Monachyle Mhor
Our work
• Brand Identity Refinement
• Tone of Voice Development
• Art Direction + Photography
Collaborators
Wes Kingston - Photography
Our Response
Our work began with a sensitive evolution of Monachyle Mhor’s long-standing identity. The original logo, created more than fifteen years ago, had become a familiar mark, so we retained its essence but redrew it for clarity, balance and legibility. The colour palette was refined - softening the black, deepening the signature red - and a new typographic system introduced a confident, crafted character inspired by the road signs and stone masonry of Balquhidder.
This sense of place extended across the wider Mhor family. We created a coherent framework linking Monachyle Mhor with its sister ventures, ensuring they all felt part of one collection. Subtle consistency brought the brand together without losing the individuality of each offer.
Monachyle Mhor is not a conventional country hotel - it’s fine dining without the formality, luxury with a sense of mischief. We developed a tone of voice that embraces that duality: relaxed, bold and full of life.
Alongside the visual work, we helped owners Tom and Lisa Lewis find a voice that truly reflected who they are. Their new proposition, ‘Mhor than a boutique hotel’ captures the variety of the experience - from loch swims and wine safaris to donkeys in the paddock - while lines like Tom’s own “Never own a table you can’t dance on” inject the authentic personality of the place.
Art direction was key to expressing this spirit visually. Working with photographer Wes Kingston, we created a new library of imagery that focuses on people, atmosphere and story. Tom, Lisa, staff and friends appear naturally - cooking, laughing, foraging, swimming - giving potential guests a real sense of the energy and warmth that define Monachyle Mhor.
The refreshed brand brings together everything the family has built over decades: rooted in place, alive with character and quietly confident. Rather than transform Monachyle Mhor, our work revealed what was already there, giving it the confidence to be itself and the clarity to be seen.
The result: a refreshed visual language that feels honest, joyful and unmistakably Mhor.
