Bowmore – Aston Martin Campaign
The opportunity
The brand partnership between Bowmore and Aston Martin builds on their shared values of prestige, craftsmanship, art, and the qualities brought by time. They needed a digital showcase of the brands’ story to engage customers in the Global Travel Retail marketplace.
Client
Beam Suntory
Our work
• Design & Development
• Website Design & Build
• Concept to Launch
Our response
We created a website to promote and celebrate the partnership between Bowmore and Aston Martin and the resulting rare whisky.
Working with Aston Martin’s own illustrations of three hero cars, we articulated their connection with three whisky expressions, bringing this to life through a bespoke interactive website.
Designed for use on all devices, we also gave focus for its use on iPads – to engage customers in fresh ways at physical retail concessions in airports. We articulated the story of this brand partnership through carefully linking Bowmore’s beautiful whisky expressions with Aston Martin’s luxurious cars.
