Bowmore Frank Quitely Campaign

The opportunity

As one of the world’s leading whisky distilleries, Bowmore wanted to launch a new special edition to celebrate Bowmore’s unique stories with a special project with world-renowned illustrator Frank Quitely. Designing every brand experience from physical retail, to film and digital engagement.


Beam Suntory

Our work
• Brand Design
• Interior and Activation Design
• Rollout Toolkit
• Film Creation & Full Production
• Digital Strategy, Design & Build
• Concept to Delivery

Our response

The No Corners campaign leveraged work of the illustrator Frank Quitely, which elevates Bowmore’s unique tale of ‘the Devil in the Cask’ to showcase this rare whisky expression.

We created every aspect of this campaign from the development of the key art using 3D software, to the digital promotional banners, social media content, and the physical activations. We created a comprehensive toolkit to enable the full campaign rollout digitally and to physical retail spaces.

We shot the campaign film on location on the Isle of Islay, to connect evocative visual storytelling with the narrative read by the artist Frank Quitely.